
Empowering the Next Generation to
Own Their Difference
A transformative keynote experience that helps students embrace who they are, own what sets them apart, and lead with authenticity, confidence, and conviction.
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OWN YOUR DIFFERENCE™:
Identity, Influence & Impact for the Next Generation of Leaders
In a world that pressures students to blend in, Latoya Benson challenges them to stand out. With real stories, humor, and heart, she equips emerging leaders to embrace authenticity, own their influence, and lead with purpose and not approval.
The D.I.F.F.™ Framework teaches students to:​
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D – Discover who they are
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I – Identify their influence
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F – Face the fear of standing out
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F – Focus on their impact
​Students will walk away ready to:​​
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​Embrace authenticity and self-leadership
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Understand their voice, values, and vision
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Transform difference into direction and impact
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Overcome imposter syndrome and comparison
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Lead with confidence and conviction

Latoya A. Benson is a holistic success coach, advisor, speaker, and mentor with over 20 years of experience helping individuals develop confidence, clarity, and influence. Latoya is an entrepreneur, former White House professional, and adjunct faculty at PG Community College. She combines strategic guidance, hands-on mentorship, and real-world insights to equip students and emerging leaders to embrace authenticity, stand out with confidence, and turn their unique strengths into tangible impact.